Each month we recognize a standout provider who has demonstrated excellence across the board. This December, it’s Anthony A. in Detroit!
📍 Service Area: Brighton, Howell, Northville, Novi, Pinckney, South Lyon
✔️ Background ...
Many breeds of grass are likely to get a disease when they are subject to extreme temperatures. Warm season grasses will be prone to disease when temperatures are too cold, and cool season grasses are more prone to disease when the weather is too warm. Other risk factors for lawn disease include excessive dryness, overwatering, or lack of sun.
How to Tell
Four Ways To Get Lawn Care Customers
Invest in Advertising
It’s important to design your marketing material. Whether it’s postcards, business cards, door hangers, or flyers— just make sure the information is easy to read and understand. On whatever you hand out, be sure to include your business name, contact information, services offered, and pricing. If people are second-guessing your advertising they might also second guess your services, so make sure to be clear and concise, without bombarding them with too much info!
With advertising, if you’re targeting a desirable area, you can bet others are, too! So, how do you differentiate your marketing material from everyone else’s? It’s worth putting a little extra time and effort into your marketing designs, and even a little extra money on the type of paper you’re using for your postcards or door hangers. It might seem scary to spend the money, but think of marketing materials as an investment into growing your business.
Focus on Your Customers’ Needs
One of the best ways to get lawn care customers is to hone your business practices, differentiate your business, and continue to strengthen your existing customer base. With lawn care, it can be easy to fall into a routine for the same lawns, but it’s good to take time every so often to re-evaluate what your customers expect to get out of your services. A customer who feels that they are being listened to is a customer for life!
Other Ways To Get Lawn Care Customers
Targeting new markets can be daunting, especially when you’re unsure of what your market is. However, there are other ways to gain customers without thinking of a specific target market. These include:
- Wear a uniform: Get some shirts made up that have your business name and phone number listed, and wear them when you’re out and about on the job.
- Advertise to neighbors of your existing customers: there’s no need to go door-to-door or be an aggressive salesman to your clientele’s neighbors, but saying hello and casually offering your services to neighbors when you see them is a great way to gain more customers in areas you’re already working.
- Work on weekends: Weekend work is a great way to advertise because everyone in the neighborhood can actively see you working! If you’re making your client’s lawn the best in the neighborhood on their schedule, chances are, some of their neighbors will also want your services.
By far the best way to get new lawn care customers is by signing up to be a LawnGuru provider. LawnGuru is free to join and offers plenty of tools that will help your lawn care business flourish. With LawnGuru, you will always be made available to potential customers. Instead of putting all your time, effort, and money into advertising ideas, or trying to get others to spread the word about your business, LawnGuru lets new customers know that you are ready to go!
In addition to fast payments and daily job requests, LawnGuru’s app allows you to add your existing customers while controlling the locations of new job requests. Now, your customers can also benefit from all the features LawnGuru has to offer. You can book additional jobs that fit into your existing schedule and routes, which means more jobs in the neighborhoods that you’re already working in! Don’t hesitate,
Lawn mowing goes far behind aesthetics, in fact, there is actually some scientific reasoning for maintaining your lawn. Any lawn care professional will tell you it’s not just about having the best looking house on the block. Lawns are natural air and water filters, which help clean up our environment. According to the Lawn Institute, lawns in the United States annually trap an estimated 12 million tons of dust and dirt from the air! A lawn that has a healthy root system will also fight off weeds, pests, and disease from drought or heat stress.
In order to keep benefitting from our lawns, there are quite a few things lawn mowing professionals and homeowners should keep in mind every day.
Professional Lawn Care As A Science