Category: lawn mowing
When To Double Cut Your Lawn
For A Cleaner Cut
Double cutting can help give your lawn a cleaner and higher quality cut. If your grass has grown just a little bit too tall, mowing once—even if you’re following the one-third rule—can rip the blades of grass and cause damage to your lawn. Unless you’re using very sharp blades in your mower, double cutting may be a better option when it comes to lessening the stress on your turfgrass.
For a cleaner cut across your lawn, raise your deck height for the first round of mowing. After that, mow your lawn the second time with your blade lowered to the desired final height.
When Your Grass Is Too
The optimal length for most cool-season turfgrass is about 2 to 2 ½ inches, so wait until your lawn has grown around 3 inches before mowing. If you’re unsure about which type of grass you have, it’s worth asking your lawn provider what the right height is for your lawn’s specific breed or blend of grass. Just make sure you don’t mow your lawn while it’s still dormant. By monitoring your grass until it reaches a specific height, you’ll know that your grass is growing and ready for mowing!
Advice On Cutting Your Grass Short
Here are a few other things to keep in mind when figuring out how short to cut your grass come spring:
What Makes a Brand
Four Ways To Get Lawn Care Customers
Invest in Advertising
It’s important to design your marketing material. Whether it’s postcards, business cards, door hangers, or flyers— just make sure the information is easy to read and understand. On whatever you hand out, be sure to include your business name, contact information, services offered, and pricing. If people are second-guessing your advertising they might also second guess your services, so make sure to be clear and concise, without bombarding them with too much info!
With advertising, if you’re targeting a desirable area, you can bet others are, too! So, how do you differentiate your marketing material from everyone else’s? It’s worth putting a little extra time and effort into your marketing designs, and even a little extra money on the type of paper you’re using for your postcards or door hangers. It might seem scary to spend the money, but think of marketing materials as an investment into growing your business.
Focus on Your Customers’ Needs
One of the best ways to get lawn care customers is to hone your business practices, differentiate your business, and continue to strengthen your existing customer base. With lawn care, it can be easy to fall into a routine for the same lawns, but it’s good to take time every so often to re-evaluate what your customers expect to get out of your services. A customer who feels that they are being listened to is a customer for life!
Other Ways To Get Lawn Care Customers
Targeting new markets can be daunting, especially when you’re unsure of what your market is. However, there are other ways to gain customers without thinking of a specific target market. These include:
- Wear a uniform: Get some shirts made up that have your business name and phone number listed, and wear them when you’re out and about on the job.
- Advertise to neighbors of your existing customers: there’s no need to go door-to-door or be an aggressive salesman to your clientele’s neighbors, but saying hello and casually offering your services to neighbors when you see them is a great way to gain more customers in areas you’re already working.
- Work on weekends: Weekend work is a great way to advertise because everyone in the neighborhood can actively see you working! If you’re making your client’s lawn the best in the neighborhood on their schedule, chances are, some of their neighbors will also want your services.
By far the best way to get new lawn care customers is by signing up to be a LawnGuru provider. LawnGuru is free to join and offers plenty of tools that will help your lawn care business flourish. With LawnGuru, you will always be made available to potential customers. Instead of putting all your time, effort, and money into advertising ideas, or trying to get others to spread the word about your business, LawnGuru lets new customers know that you are ready to go!
In addition to fast payments and daily job requests, LawnGuru’s app allows you to add your existing customers while controlling the locations of new job requests. Now, your customers can also benefit from all the features LawnGuru has to offer. You can book additional jobs that fit into your existing schedule and routes, which means more jobs in the neighborhoods that you’re already working in! Don’t hesitate,
Lawn mowing goes far behind aesthetics, in fact, there is actually some scientific reasoning for maintaining your lawn. Any lawn care professional will tell you it’s not just about having the best looking house on the block. Lawns are natural air and water filters, which help clean up our environment. According to the Lawn Institute, lawns in the United States annually trap an estimated 12 million tons of dust and dirt from the air! A lawn that has a healthy root system will also fight off weeds, pests, and disease from drought or heat stress.
In order to keep benefitting from our lawns, there are quite a few things lawn mowing professionals and homeowners should keep in mind every day.
Professional Lawn Care As A Science