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Every day, our Support Team handles a variety of customer & provider needs through email, live chat, by phone, and even text.
In a world where robots are truly taking over (the Jetsons would be so proud), you would be surprised to see what people say to our text support reps, Carly and Sarah when they think nobody’s on the other end. The truth is, someone is always on the other end and there is no true “automated support” here at LawnGuru.
Last week we got our first taste of winter weather for the 2019-2020 season and it definitely caught us by surprise (I mean, c’mon, it was record-breaking!) El Niño? La Niña? Why’d you leave us? Although most of it has melted by now, this flash snowstorm had us preparing our winter emergency car kit before the next storm hits.
Mow & Water Strategically
If you are reading this prior to the first snowfall where you live, you may want to consider one final mow before the ground freezes. Making sure that your grass is short at the end of the season will protect new growth. Also, leaving grass too tall through winter can lead to burrowing animals damaging your lawn by creating dead spots and pulling up grass to create nests. If you don’t have time to mow or have already winterized your mowing equipment, call LawnGuru!
If you live in North America, there’s a good chance that your yard is made up of cool-season grasses like Bermuda or Bluegrass. If this is the case for your yard, you should fertilize your lawn before the first freeze. Late fall and early winter are the best times to fertilize your lawn because not only will you be replacing nutrients that have been lost from your soil during warmer months, but the fertilizer will remain in the soil and feed your lawn’s roots all winter long. Come spring, your lawn will be lush, green, and ready for some TLC from LawnGuru.
Avoid dead spots in your yard once spring rolls around by making sure you clear your lawn of things like furniture or fallen leaves before the first snowfall where you live. Snowfall and cold weather paired with the weight of an object left behind can lead to stunted growth and thinning in that area of your yard.
Similarly to leaving objects in your yard, a lot of lawn traffic can lead to large dead spots come spring. Grass can be resilient, but it will have a hard time recovering from tire tracks or heavy foot traffic.
Here are some quick tips for protecting your lawn:
=&0=& your snow plowing business is completely different from marketing a lawn mowing business.
Snow Plowing Business vs. Lawn Mowing Business:
When summer comes to an end, it’s a good idea to start advertising your other lawn care services to your current customers. Mid-September is the ideal time to market your fall and winter services like cleanups and snow clearing because you will be top of mind when your customers begin to focus on preparing their yard for winter. Using your current customers as a jumping off point for your end of season services will also help you gain traction by word-of-mouth. If your services can transition with the seasons, your customers can use you as a one-stop-shop for all of their outdoor needs. From social media to email/text blasts, or even an old-fashioned phone call, there are many ways to go about informing current and potential customers of your seasonal service offerings.
Make sure you have a variety of equipment so you can offer a variety of services. Not every snow removal job is as simple as a quick back drag with the plow. To achieve a clean exit for the customer, snowblowers and shovels may be required as well! Every customer has varying snow needs, so being prepared with a variety of equipment will allow you to offer multiple services and even gain a larger client base.
Like with most things—snow plowing included, timing is everything. That being said, it’s important to get a clear understanding of when your customer wants their snow to be cleared. This can mean that plowing is done before they leave for work in the morning or before they arrive home from work in the evening. The key is to be flexible and understanding. Offer suggestions to your customers that will appeal to their personal needs. It’s easy to have a successful snow plowing business if your current customers are raving about your dedication to good customer service.
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