Whether you’re just starting your lawn care business or trying to grow your existing one, it’s always a good idea to think of how to get more customers. Letting people know your business exists by utilizing advertising ideas is a great first step, but it might take some more time and effort to gain momentum when it comes to growing your customer base. Keep reading for the best ways to get lawn care customers.
Before modern and professional lawn care, people relied on cows, goats, and other grazing livestock to trim the grass. We’ve come a long way in lawn care, haven’t we? Nowadays, though, lawn mowing isn’t as simple as just cutting grass, dumping fertilizer over your lawn, and calling it a day. Lawn care providers are called professionals for a reason!
In the age of the internet, everyone is an expert. Social media, magazine articles, and DIY forums can inspire homeowners to achieve the perfect lawn. However, just like a doctor’s input is often more accurate and helpful than self-diagnosing with WebMD, sometimes it’s best to consult a lawn care professional. After all, your lawn is one of the first things people see, and we all know how important first impressions are.
Let’s face it; lawn equipment is not cheap. It’s full-fledged power equipment that needs to be maintained just like a car, or any other type of gas-powered machinery, would need to be. When it comes to cold-weather conditions, there are special precautions that need to be taken in order to get the most out of your lawn equipment for years to come. So, when it’s time to put your lawn equipment away for the season, here are some tips on how to—and why to—winterize your lawn equipment.
To most people, choosing the best grass types for planting probably sounds like a simple task… grass is grass! However, there are several different factors that play into which grass types will succeed in your yard based on your location, and experts often recommend combining two different varieties of grass to ensure that your lawn will thrive. Keep reading to learn what kind of grass is most likely to succeed in your area, or save your time and have an expert at LawnGuru do the work for you!
Welcome to LawnGuru’s first installment of “LawnGuru Provider of the Month”. Each month we want to recognize a standout provider who has worked hard with us since the beginning.
Meet Jason, the original LawnGuru provider. When we launched the LawnGuru app in 2015, Jason and his crew were the first official team we dispatched. It’s been such a pleasure to grow together while simultaneously building our businesses. Fast forward to 2017, Jason is laying fat stripes all summer and plowing all winter! We want to thank Jason and his crew for being a part of the LawnGuru family.
Winter Lawn Care 101
One Last Mow
If you are reading this prior to the first snowfall where you live, you may want to consider one final mow before the ground freezes. Making sure that your grass is short at the end of the season will protect new growth. Also, leaving grass too tall through winter can lead to burrowing animals damaging your lawn by creating dead spots and pulling up grass to create nests. If you don’t have time to mow or have already winterized your mowing equipment, call LawnGuru!
Fertilize For Winter
If you live in North America, there’s a good chance that your yard is made up of cool-season grasses like Bermuda or Bluegrass. If this is the case for your yard, you should fertilize your lawn before the first freeze. Late fall and early winter are the best times to fertilize your lawn because not only will you be replacing nutrients that have been lost from your soil during warmer months, but the fertilizer will remain in the soil and feed your lawn’s roots all winter long. Come spring, your lawn will be lush, green, and ready for some TLC from LawnGuru.
Clean Up Your Yard
Avoid dead spots in your yard once spring rolls around by making sure you clear your lawn of things like furniture or fallen leaves before the first snowfall where you live. Snowfall and cold weather paired with the weight of an object left behind can lead to stunted growth and thinning in that area of your yard.
Stay Off The Grass
Similarly to leaving objects in your yard, a lot of lawn traffic can lead to large dead spots come spring. Grass can be resilient, but it will have a hard time recovering from tire tracks or heavy foot traffic.
Here are some quick tips for protecting your lawn:
=&0=& of mowing a wet lawn:
- You might damage your lawn
- Lawn clippings can clump
- Your grass can go limp
- You could slip and injure yourself
- You could end up with an uneven cut
If you decide that the pros of mowing your wet lawn outweigh the cons, then keep reading for the best practices to follow when it comes to mowing a wet lawn.
Rules For Mowing A Wet Lawn
Does Your Yard Pass The “Too Wet” Test?
Damp grass will be a lot safer to mow than a heavily saturated yard. Less water also means it will be easier for you to rake after you mow, in case of clumps. The easiest way to test if your yard is too wet is to step on it. If your grass or lawn is sinking underneath your feet when you step on it, then it is too wet to mow.
Save Tall Grass For A Dry Day
The worst type of grass to mow when wet is grass that’s too long or tall. Tall grass is already difficult to cut and should be done in multiple mowing appointments. Mowing grass that’s both tall and wet can lead to disaster. Not only can cutting tall, wet grass damage your lawn and rip out roots, but it can also potentially damage your lawn mowing equipment.
Sharpen Your Blades
If you need to mow your wet lawn, make sure your mower blades are as sharp as possible. Dull blades can lead to a jagged and uneven cut, and even tear out wet grass from the ground which can mean significant damage to your lawn. Sharp blades, on the other hand, will produce a clean cut. The point of lawn care is to make sure your lawn looks good, so make sure you have the proper equipment before going out there!
Clean Up After You Mow
=&0=& your snow plowing business is completely different from marketing a lawn mowing business.
Snow Plowing Business vs. Lawn Mowing Business:
- Snow season is shorter than mow season.
- Snow doesn’t exactly fall at the same rate that grass grows.
- Snow services often take place at odd hours to ensure that customers’ driveways are clear by morning.
- Snow service is urgent and time sensitive, so the service window is much shorter.
Tips On Successfully Marketing A Snow Plowing Business
Get the Word Out
When summer comes to an end, it’s a good idea to start advertising your other lawn care services to your current customers. Mid-September is the ideal time to market your fall and winter services like cleanups and snow clearing because you will be top of mind when your customers begin to focus on preparing their yard for winter. Using your current customers as a jumping off point for your end of season services will also help you gain traction by word-of-mouth. If your services can transition with the seasons, your customers can use you as a one-stop-shop for all of their outdoor needs. From social media to email/text blasts, or even an old-fashioned phone call, there are many ways to go about informing current and potential customers of your seasonal service offerings.
More Equipment Means More Customers
Make sure you have a variety of equipment so you can offer a variety of services. Not every snow removal job is as simple as a quick back drag with the plow. To achieve a clean exit for the customer, snowblowers and shovels may be required as well! Every customer has varying snow needs, so being prepared with a variety of equipment will allow you to offer multiple services and even gain a larger client base.
Understand Your Customers’ Needs
Like with most things—snow plowing included, timing is everything. That being said, it’s important to get a clear understanding of when your customer wants their snow to be cleared. This can mean that plowing is done before they leave for work in the morning or before they arrive home from work in the evening. The key is to be flexible and understanding. Offer suggestions to your customers that will appeal to their personal needs. It’s easy to have a successful snow plowing business if your current customers are raving about your dedication to good customer service.
Become A LawnGuru Provider
If you are a lawn care provider wondering how to make money mowing lawns, you’ve come to the right place. When customers hire a lawn care professional, they want to make sure they are hiring the right one. If you want to grow your business in order to make money mowing lawns, it’s important to differentiate yourself from others. The best way to get lawn care customers is to show them how much of an expert and professional you truly are.