Whether you’re just starting your lawn care business or trying to grow your existing one, it’s always a good idea to think of how to get more customers. Letting people know your business exists by utilizing advertising ideas is a great first step, but it might take some more time and effort to gain momentum when it comes to growing your customer base. Keep reading for the best ways to get lawn care customers.
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Four Ways To Get Lawn Care Customers
Invest in Advertising
It’s important to design your marketing material. Whether it’s postcards, business cards, door hangers, or flyers— just make sure the information is easy to read and understand. On whatever you hand out, be sure to include your business name, contact information, services offered, and pricing. If people are second-guessing your advertising they might also second guess your services, so make sure to be clear and concise, without bombarding them with too much info! With advertising, if you’re targeting a desirable area, you can bet others are, too! So, how do you differentiate your marketing material from everyone else’s? It’s worth putting a little extra time and effort into your marketing designs, and even a little extra money on the type of paper you’re using for your postcards or door hangers. It might seem scary to spend the money, but think of marketing materials as an investment into growing your business.Focus on Your Customers’ Needs
One of the best ways to get lawn care customers is to hone your business practices, differentiate your business, and continue to strengthen your existing customer base. With lawn care, it can be easy to fall into a routine for the same lawns, but it’s good to take time every so often to re-evaluate what your customers expect to get out of your services. A customer who feels that they are being listened to is a customer for life!Other Ways To Get Lawn Care Customers
Targeting new markets can be daunting, especially when you’re unsure of what your market is. However, there are other ways to gain customers without thinking of a specific target market. These include:- Wear a uniform: Get some shirts made up that have your business name and phone number listed, and wear them when you’re out and about on the job.
- Advertise to neighbors of your existing customers: there’s no need to go door-to-door or be an aggressive salesman to your clientele’s neighbors, but saying hello and casually offering your services to neighbors when you see them is a great way to gain more customers in areas you’re already working.
- Work on weekends: Weekend work is a great way to advertise because everyone in the neighborhood can actively see you working! If you’re making your client’s lawn the best in the neighborhood on their schedule, chances are, some of their neighbors will also want your services.
